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Starting Fresh This January

Starting Fresh This January

January’s here, and the tinsel-strewn chaos has finally subsided. But let’s face it—getting life back on track after the festive free-for-all is no mince pie. Over half of Brits admit that January’s routine reboot is like trying to assemble flat-pack furniture: harder than it looks. If you’re nodding along, don’t worry. We’ve got your back to start the year feeling 'Fresh.
January’s here, and the tinsel-strewn chaos has finally subsided. But let’s face it—getting life back on track after the festive free-for-all is no mince pie. Over half of Brits admit that January’s routine reboot is like trying to assemble flat-pack furniture: harder than it looks. If you’re nodding along, don’t worry. We’ve got your back to start the year feeling 'Fresh.
Rooting for routine in January

Rooting for routine in January

After the Christmas chaos, most of us charge into the New Year ready to strip the tree bare and vacuum up those rogue pine needles—one last festive hurrah with the Hoover. But while the idea of regaining balance in January sounds great in theory, we know it’s easier said than done. That elusive post-Christmas zen we all crave? It takes more than just vowing to never eat another goose-fat roast potato or get the kids dressed… before 3pm.

By the time January rolls around, 40% of Brits feel an unstoppable urge to tidy and organise — with some parents we spoke to also hoping to get their kids to do something, anything vaguely productive. But it’s not just the house we’re desperate to take charge of. Over a quarter of Brits are fed up of leftovers (26%), while 17% admit they’re actively ready to get up and get dressed (yes, just 17%—no judgment, you’ve earned your loungewear moments).

Still, for 58% of Brits, getting back into a routine is the biggest challenge of the year. That’s why a little support, like meal planning inspiration, can go a long way to making January feel manageable.

Find your January persona

Which is where HelloFresh steps in to help. With 90% of Brits prioritising home-cooked meals as they settle into January, our meal kits offer a simple way to bring routine and balance back to the kitchen table.

Whether you're a "Goal Setter" eager to turn a new year into a new you, a "Balance Seeker" looking to find calm in the chaos, or a "Ghost of Christmas Past" who isn't quite ready to take those decorations down, we’ve got your back. Our easy, delicious recipes will help you make less of a meal of meal time. Check out our quiz to find out what type of January persona you are…

Perhaps you're 'The Fresh Starter'

Perhaps you're 'The Fresh Starter'

This is the person who can't wait to embrace the return of the routine. As soon as the clock strikes midnight at New Year, they have their sights set on getting the tree down and the pine needles hoovered up - for good.

Try this month’s Warm Pesto Roasted Winter Veg Salad with Oregano Potatoes and Greek Style Salad Cheese to get the year off to the right start.
Or are you 'The Ghost of Christmas Past'?

Or are you 'The Ghost of Christmas Past'?

Whether it's chocolate for breakfast (and lunch) or all day sofa sessions well into January - this is the person who loves Christmas, and wants to keep the festive fun going for as long as possible.

Keep the indulgent momentum with our Venison Steak and Creamy Mustard Sauce recipe.
Or 'The Scatterbrain'?

Or 'The Scatterbrain'?

This is the person who's embracing Twixmas for exactly what it is; a chance to totally disconnect and properly wind down. Sure, they might not be able to tell you exactly what day it is - but they've got the rest of 2025 to do that.

You’re still not eating proper meals, we get it. Order in our Sweet Chilli Houmous & Crudités or our Pick n’ Mix Ham & Cheese Sandwiches & Cookies.
Or 'The Goal Setter'?

Or 'The Goal Setter'?

Decorations away? CHECK. Resolutions written? CHECK. Got dressed properly for the first time since 2024? CHECK. This is the person who's over the festivities and ready to make the new year, their year.

You’re ready for protein, Omega-3s and all the good stuff. Order our Baked Salmon and Creamy Chive Sauce with Roasted Potatoes and Garlicky Green Beans to hit all the right spots.

Make home cooking easy with HelloFresh

Make home cooking easy with HelloFresh

Not sure what to make for dinner? Receive the most delicious, easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.
Not sure what to make for dinner? Receive the most delicious, easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.